Hunks4hire Website Rebuild & Digital Optimisation

Hunks4hire had grown into a substantial website with more than 150 pages, extensive imagery and a large amount of service and location-specific content. Over time, the legacy WordPress setup had become increasingly bulky and slow, with pages sometimes timing out altogether.

The site also needed to communicate a large amount of information without overwhelming visitors. Its enquiry form needed to collect detailed booking information while remaining prominent and easy to complete across desktop and mobile.

SEO added another layer of complexity. Legacy filtering and custom post type functionality had generated unnecessary URLs that Google could discover and index, while the rebuild itself needed to preserve the site’s established search visibility.

Cre8ive completely redesigned and rebuilt the website around a lightweight custom WordPress architecture, replacing the legacy page-builder and JetEngine-dependent structure with purpose-built theme and plugin functionality.

The site’s large content structure was carefully mapped into the new system, including custom post types and location-based content, while existing URLs and SEO requirements were considered throughout the migration.

The front-end was redesigned to make a large catalogue of services, locations, entertainers, reviews and booking information easier to explore. The enquiry experience was rebuilt as a compact multi-step form capable of collecting detailed information without dominating the page.

Performance work extended beyond the visual rebuild, including image handling, caching and server improvements. Email deliverability was also addressed as part of the broader infrastructure work.

The finished interface was tested and refined across full-size desktop displays, laptops, tablets and mobile devices.

The rebuild produced a substantial improvement in site performance. The homepage, which could previously become slow enough to time out, recorded a load-time metric of approximately 381 milliseconds following optimisation.

The site’s sitemap and indexing structure are now considerably cleaner, with relevant public content intentionally exposed to search engines rather than unnecessary URLs generated by legacy filtering and custom post type functionality.

The redesigned enquiry journey and improved performance have also had a commercial impact. Hunks4hire has reported a noticeable improvement in conversion rate from its Google Ads traffic since the faster redesigned website launched.

Cre8ive continues to manage the site’s ongoing SEO and GEO strategy, with the objective of improving visibility across both traditional search engines and AI-driven discovery platforms.