The Talent Coach

The Talent Coach initially approached Cre8ive for a website while its visual identity was still being resolved. As the project developed, the requirement expanded into a much broader brand and digital system. The direction also evolved significantly during the branding process – moving from an early peacock-inspired concept and green/blue palette toward a more restrained typographic identity using black, tan and carefully selected accent colours.

The project therefore needed a flexible design system that could remain coherent across a public website, digital learning material and everyday business documents.

Cre8ive developed the final Talent Coach identity from the ground up, including the TC lettermark, primary, portrait, landscape and circular logo configurations, typography, colour palette and practical usage guidelines. The finished system was then translated into a custom WordPress and Elementor website designed around the brand’s coaching, consulting and sales-training offer.

The wider scope included branded templates and assets for Microsoft Word, PowerPoint, Excel and Outlook, together with Kajabi template work intended to visually bridge the external learning platform with the main WordPress website. When Kajabi was later discontinued, the required landing-page functionality was moved into Elementor instead, including lead-magnet delivery.

The result was a cohesive brand ecosystem rather than a standalone website: one visual language carried across the website, brand collateral, business documents and digital campaign assets.

Performance optimisation was also a strong technical outcome. A supplied Pingdom test recorded an A99 performance grade and a 277 ms load time for the custom Elementor website. The final landing-page workflow was consolidated into WordPress/Elementor, allowing lead magnets to be delivered without relying on the previously planned Kajabi subscription.